Personal Branding for Purpose-Driven humans.

Leverage your authenticity into

life-giving Brand.

Authenticity is key, and you've done the hard work to cultivate it already— which we *love*.

But, there's one problem.

FEELING authentic + aligned is one thing... but it's fleeting and subjective.

Consciously consistent authenticity as a way of BEING is possible, but it takes discipline. And that's why we've systematized it into Branding.

You want to

You are on the cusp of .

but not at the expense of their results... or your sanity.

So, what gives?

Your relationships? That’s an easy no.
Your nights and weekends? Preferably not.
What about the quality of your coaching? LOL, very funny.

Operations, then? While it can help, your ultimate solution is not process automation. 

And, it's definitely not in hiring a bunch of people, either.  Not yet.

Because:

If your resources are empowered but firing in different or wrong directions, they will bury your plans and goals faster than you can attain them— and cost you a LOT of money to fix. (Hello, burnout— my old friend.)

There's a better way. You've got this!

It's all in the strategy:

At Day Studios, design is optional.

Great strategy and great design are a match made in heaven... but if you had to focus on only one of them, we'd put our money on strategy every single time.

Don't get us wrong— we're obsessed with high-quality, expressive design, and take great pride in our design work. But, as much as we love it, design is only as powerful as the strategy that informs it.

We've developed The Unique Force Method to work its magic on your entire coaching business.

The way you express your brand graphically is only one small facet of the clarity we can create together.

So, that's why design is optional.

Whether you have a designer you already love; you're on a DIY budget; or you simply aren't ready to commit to brand elements just yet— no worries.

This will work for you, too. We promise.

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The Day Studios Difference:

Brand Integrity, not Identity.

embodies your truth.

It defines and embodies truth for the sake of progress, authenticity, and genuine connection.

Manipulation tactics have no place here. (Adios, sleazy-feeling sales.)

empowers your decisions.

It brings laser focus to your business, your brand, and the contribution you've set out to make.

Your offers, your marketing, your everything will be affected.

Loves to level-up.

No matter where your coaching journey takes you next,  you'll have a brand foundation that was built to support, welcome, & integrate your evolution.

Say "Hello" to brand continuity, and "Goodbye" (forever) to total rebrands.

embodies your truth.

It expresses what's authentic and impactful— so you can forget about winning people over and focus on the work that matters.

Truth turns branding into a heavy lifter.

Empowers your decisions.

It brings laser focus and clarity to both your business and brand— and how they'll join forces to make your goals and your purpose a reality.

Your offers, your marketing, your joy, your everything will be more efficient.

empowers your decisions.

It brings laser focus to your business, your brand, and the contribution you've set out to make.

Your offers, your marketing, your everything will be affected.

Loves to Level Up.

No matter where your coaching journey takes you next, you'll have a brand foundation that was built to support, welcome, & integrate your evolution— for the entire lifespan of your practice.

Say "Hello" to brand continuity, and "Goodbye" (forever) to starting at zero. Again.

When it comes to brand integrity,

You can't start too early,
and it's never too late.

The only 2 things you need: 

1. Self-awareness
2. A clear sense of purpose

This is how we do it

3 Steps to Brand Integrity

embodies your truth.

It defines and embodies truth for the sake of progress, authenticity, and genuine connection.

Manipulation tactics have no place here. (Adios, sleazy-feeling sales.)

empowers your decisions.

It brings laser focus to your business, your brand, and the contribution you've set out to make.

Your offers, your marketing, your everything will be affected.

Loves to level-up.

No matter where your coaching journey takes you next,  you'll have a brand foundation that was built to support, welcome, & integrate your evolution.

Say "Hello" to brand continuity, and "Goodbye" (forever) to total rebrands.

Align

Attune + Apply

Actualize

Rise to meet the Unique Force you are— the innate power within you. Let it fuel you forward.

Roll up your sleeves to harmonize and optimize your business with the truth we uncover.

Allow it. Live it. Challenge it. Learn from it. Level up. Celebrate.
Repeat.

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Brand Integrity Strategy & Design

Services

embodies your truth.

It defines and embodies truth for the sake of progress, authenticity, and genuine connection.

Manipulation tactics have no place here. (Adios, sleazy-feeling sales.)

empowers your decisions.

It brings laser focus to your business, your brand, and the contribution you've set out to make.

Your offers, your marketing, your everything will be affected.

Loves to level-up.

No matter where your coaching journey takes you next,  you'll have a brand foundation that was built to support, welcome, & integrate your evolution.

Say "Hello" to brand continuity, and "Goodbye" (forever) to total rebrands.

New Coach Intensive:

Your Strongest Start

Long-term brand clarity in 5 glorious days.
Brand Foundations
(Full strategy, minimum design)
+ 6 Months of 1:1 Chat Support
Learn More

Walk away with:
Brand foundations that light your path to an always-purposeful practice.

  • Unique Force Method 1:1 Coaching
  • Brand Foundations Only
  • Essential Design Specs + ready-to-use Elements
  • Option to extend to 10 days if a slower pace is preferred
  • Option to add on Creative Services
Practicing Coach Intensive:

Your Strongest Future

A fully-embodied brand in 4 weeks.
Brand Integrity Guide
(Full-suite strategy & design)
+12 Months 1:1 Chat Support
Learn More

Walk away with palpable purpose, laser focus, and an embodied brand that’s distinctively yours.

There are a gazillion ways to succeed in coaching, but only one life-giving way: your way.

Harmonize every piece of your practice to your deepest values, innate strengths, and your unique way of moving through the world, and you'll truly love and thrive within your practice. Your clients will, too.

Leveling up becomes purposeful, inevitable, and consistent when every action you take is on-brand… your brand. The first step though, is defining it with crystal clarity. 

Walk away with:
Palpable purpose, laser focus, and an embodied brand that’s distinctively yours.

  • Unique Force Method 1:1 Coaching
  • Brand Foundations + Creative Foundations
  • Full Suite of ready-to-use Design Elements
  • Work with Dana + her Creative Team
  • Option to add on Creative Services
The Unique Force Method at Play:

Full Service Creative Studio

À la carte add-ons to any project.
On-brand and beautiful.

Our team of capable creatives is happy to dream up any and all assets you need— from websites to business cards; keynote presentations to book layouts, and everything in between... all based on your Unique Force report and Brand Integrity Guide.

Whatever supports your fullest expression, Day Studios can create OR Creative Direct it. 

Together, we'll

-Close the gap-
between the experience of you

And

the experience of your brand.


This is the way to service-based business Nirvana.

This is how impactful brands are born— and how they can thrive long after we're gone.

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Meet the Method behind the magic:

The Unique Force Method

"Unique Force" Definition:

| ˌyo͞oˈnēk | fôrs |   Noun

1. The once-in-forever, miracle event that you are as a Human Being.
(This is about fact, not snowflakes. ❄️)

2. The whole self you bring to the table that makes your work meaningful and valuable.

Including but not limited to traits, strengths, weaknesses, dreams, ideas, values, victory dances, and battle scars.

Dana will walk you through a 3-Step Framework to meet these objectives:

Embody & express your  authenticity: your greatest differentiator.

True "Authenticity" is more than a buzzword.
Create, connect, & impact in ways that give you life—not drain you of it.

Know your own grain, and work with it.
Action becomes traction: grounded, guided, & purposeful.

Blind lever pulling, be gone, for good.
Multiply yourself without compromising quality or Brand Integrity.

Team/Tech efficiency has never felt this aligned.

You will be positively unstoppable.

Curious to know if this will work for you?
Take a "Fit" Assessment >>

Kind words

From our rockstar clients
I FEEL LIKE WE STUMBLED INTO A GOLD MINE FINDING YOU.
"Seriously, thank you! We freaking LOVE our new brand. The whole team can’t stop talking about it!"
— Shane Cox
Founder, Qball/PEEQ Technologies
"DANA'S ENERGY, CREATIVITY, AND AMAZINGLY POSITIVE ATTITUDE IS REASSURING FOR ANYONE LOOKING TO START A BUSINESS OR REVAMP A BRAND.
She takes the time to listen to your feedback, no matter how small, and her work product shows the virtue of her process, the dedication of her time, and her overall talent in design. Dana has said over and over again that she wants you 200 percent happy when it comes to your brand, and she really means it!

It was such a pleasure to work with someone so professional, kind and talented on my brand guide."
— Kelsey Abbruzzese
Solopreneur + Copywriter Extraordinaire
ZZ Ink
“I've worked with several branding professionals over the years, and Dana is a step above.
Working with Day Studios on our logo and branding was easy and very satisfying. They took the time to really understand our business and specialty market, and translated that understanding into a cohesive branding package that is unique and professional.

I couldn't be happier with the process and results. I highly recommend working with them."
— Rory Swensen
Founder, Peak Medical
Intuitive. Ever-Evolving. Authentic.

Brands created to foster genuine human connection.

A few examples of clients who are thriving with their Day Studios brands:

Featured Client

Proov: pioneers in the Fertility Industry

Founded by Dr. Amy Beckley & Ellen Schell

Read on, as Proov founders Amy and Ellen do a full takeover of this testimonial page.

Testimonial takeover >
Meet our Founder:

Dana Spano

Hi there! Welcome, and thanks for being here.

After 10 years as a Brand Identity Strategist for companies large and small, I discovered a special place in my heart for people who are driven to make this world better— one person at a time.

But, what I discovered upon turning to serve the coaching industry was alarming to me:

While big corporations are leaning far too heavily on branding (to the point of manipulation and being deeply unethical)—

Coaches (and service providers in general!) can lean on branding sooner and *so* much more than they are!

So, that’s why I’m here: To help you leverage your single greatest asset: your own, unique personhood as a means of keeping laser focus on the contribution you were born to make.

I created The Unique Force Method to lay the strongest possible foundation for a brand that people recognize, trust, interact with, respect, and revere… just like a major brand, but without the manipulation tactics or decades of trial and error. We do this by asking different and better questions to get to the heart of how **you** are uniquely equipped to serve your people, and trust that by building a purposefully fulfilling business, you will naturally connect and resonate with people who are an exquisite fit for your inherent way of being and thriving. Win/win.

Whether you're new or seasoned at what you do: The Unique Force Method was MADE for you. Your clients and your entrepreneurial sanity will thank you. <3

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Join us, on

The 'gram

This is how impactful brands are born— and how they can thrive long after we're gone.

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Hey, Creatives!

Want to join our [incredible] team?

Graphic Designers, Copy Writers, Web Developers (Squarespace, Wordpress, and Webflow), Videographers, Photographers, and Project Managers:

Apply to join us in our effort to fill this world with profoundly connective brands.We pair our beloved clients with vetted and passionate Creative Team members who naturally exude the vibe their brand needs. This means you get to work in a way that lights you up, and they get an end product that lights them up. Win-win!

Apply HEre