Existing Brand Elevation

Brand feeling lackluster? We've got just the thing.
What is it?
Refreshed and Elevated Brand Identities
Average Project Timeline*
12-14 Weeks
*rush rates available

Who a Brand Elevation is for

Many of our clients come to us having an existing brand that "worked" for quite some time... until it didn't anymore. A Day Studios Brand Elevation is perfect for Businesses or Solopreneurs who are:

Experiencing growing pains— too big for their DIY brand

Seeking funding, but current brand identity is subpar

Suffering from diluted or aimless branding

Done "just getting by" with an outdated brand

At the root of all of these issues is the same two-fold cause:

They lack a Brand Strategy rooted in authenticity, and therefore are not connecting with their audience the way they could.

Why a Brand Elevation works

Brands like these have gained good [sometimes great!] traction with what they've built so far. But, a tighter, more purposeful brand strategy and identity brings laser focus to everything they do... company-wide.

This kind of internal alignment:

  • Is the catalyst for the next phase of growth + success.
    (Focused businesses are strategic, streamlined, and holistically sound because every move is a purposeful one.)
  • Reflects authenticity and establishes greater trust— building rapport from first sight.
    (Authentic businesses establish the most meaningful, share-worthy, and long-lasting connections.)
  • Conveys a strong and cohesive message in every piece of communication, whether internal or client-facing
    (You know where you're going, who you're talking to, and why you do it. This kind of cohesion can't help but propel your business forward.)
  • And so. Much. More.
Sound like something your business needs?
Level up with us
Lots of Designers can build a beautiful brand.

What makes Day Studios different?

All designers are taught that personality is a helpful factor to consider when creating a new brand… but they aren't given in-depth methods or training to incorporate it with real purpose.

The majority enter the workforce capable of creating an unquestionably nice-looking brand; some figure out how to employ textbook personality traits or personas fairly well; but few truly "truly get it," leaving the customer with a brand identity that will likely need to be revamped in a few, [very] short years.

You deserve better.

Enter: Day Studios… founded on Dana's passion for psychology and personality, she established a method for translating personality into a living, thriving brand and business (patent in progress), and will soon teach other designers how to employ it as well.

We believe that human-based brands and assets connect like no other brands can— and those connections can help humans be better, more loving humans.

Let's brand you.

Our Brand Elevation process

After officially booking, the process for a Brand Elevation project includes the following phases:

1. Discovery-

We'll define what success looks like for the project, establish known needs, hypothesize about potential issues, and create an overall game plan.

2. Brand Audit + Personality Assessments-

This is when Day Studios really digs into your business! We'll assess your online presence (website + socials), creative assets, anything and everything you've got that you feel represents your brand as you know it today.

Additionally, we'll use this phase to assess and define the key personality traits we'll use as a basis for the Brand Elevation. We know this can sound scary. But, don't worry—Dana is not a licensed therapist (on purpose!), so we'll only focus on the traits related to your brand.

While we won't be digging in to process childhood trauma, this phase does require some vulnerability on your part— a willingness to be seen and to share your personality with your audience. If that's not your thing, we may not be the best fit for your project. But if you are, that's where the magic happens!

3. Pivot Proposal

Once the madness has ended, we'll make sense of it all— determine what to keep or repurpose, and then propose a new direction to pivot to.

Our initial proposal will be a report of our findings and a suggested direction, but will turn into a highly-collaborative effort with you and any necessary stakeholders. After all, this will impact every piece of your business, so we'll need buy-in from all of the key decision-makers. Once we're in alignment, we'll get into the design phase.

4. Visual Proposal

Listen— we love surprises, but not with the new visual direction of your brand identity.

So, similar to the Pivot Proposal phase, the Visual Proposal will be an opportunity for you to weigh in and make any revisions to the proposed Creative Direction for your brand. We often find these revisions to be minimal, since there is always so much effort put into the research phases that by the time we get here, we're typically in total alignment.

5. Brand Strategy Guide Creation

The Brand Strategy Guide is your new bible— the rule and guide book your brand will live by from here on out.

It will contain all of our strategic and creative foundations for the brand, outlining in clear detail each aspect we've defined together. This is a crucial document, so that 1) You can refer to it often in order to maintain internal brand alignment, and 2) Anyone working in or on your brand can find alignment with it. These might include:

  • Team Members— Henry Ford said, “If everyone is moving forward together, then success takes care of itself.” When all team members have easy access to your Brand Strategy Guide, they are empowered with a unified sense of direction.
  • Coaches or Consultants— This Strategy Guide is a DREAM for coaches and consultants, because they will have an extraordinary foundation to start with. They'll be thrilled not to start on "square zero!"
  • Investors— Imagine presenting a document to your investor that outlines exactly what your brand is, where and how it fits in your industry, where you're going, and how amazing you look doing it? Then, you'll get to show them the numbers that prove this strategy has worked for you. It's like gold. And, it speaks volumes for itself... about the kind of business you're running and the capable person you are.
  • Design Professionals (or even DIYers)— Our Guides are easy to put into practice, whether by you (we see you, DIY queens!), our rockstar design team, or any graphic designer you hire once our time together is through.
Have a project in mind?

We're here for it.

Book a free 30 minute chat with Dana herself.

Let's talk!