A Day Studios New Brand Creation is perfect for Businesses or Solopreneurs who are:
You've got a brilliant idea. You've proven the concept. But, you also recognize that you don't have time to waste, and need a professional brand strategy and identity in order to succeed. Lucky for you, we've mastered our methodology for developing lasting brand strategies that can evolve along with you over the years.
When something isn't working anymore, sometimes you have to start again. We're here to tell you that that time wasn't wasted— we can utilize it to gain clarity and formulate a new direction for your new brand. By the time we're through, you'll have yourself a brand you can be proud of.
No matter the phase your business is in,
We get you started off on the right foot. Not every entrepreneur is so lucky as you'll be— setting out from the get-go with a brand that effectively communicates and truly connects.
We specialize in boiling down the most important elements of your personality, passions, business, values, goals, and so much more— all in order to create a brand that is uniquely yours, designed to withstand the test of time, and is laser focused on the things that matter.
This kind of internal alignment:
All designers are taught that personality is a helpful factor to consider when creating a new brand… but they aren't given in-depth methods or training to incorporate it with real purpose.
The majority enter the workforce capable of creating an unquestionably nice-looking brand; some figure out how to employ textbook personality traits or personas fairly well; but few truly "truly get it," leaving the customer with a brand identity that will likely need to be revamped in a few, [very] short years.
You deserve better.
Enter: Day Studios… founded on Dana's passion for psychology and personality, she established a method for translating personality into a living, thriving brand and business (patent in progress), and will soon teach other designers how to employ it as well.
We believe that human-based brands and assets connect like no other brands can— and those connections can help humans be better, more loving humans.
After officially booking, the process for a Brand Creation project includes the following phases:
We'll define what success looks like for the project, discover your needs, predict potential hiccups, and create an overall game plan. You'll share with us your research and we will also do our own, diving head first into your industry, target market, etc, so we can learn how to best position your brand.
Additionally, we'll work together to define your values, goals, and vision for your business as a whole. All of these factors (and more!) will play a massive role in landing on the perfect brand for you.
We know this can sound scary. But, don't worry—Dana is not a licensed therapist (on purpose!), so we'll only focus on the key personality traits to use as a basis for your brand. While we won't be digging in to process childhood trauma, this phase does require some vulnerability on your part— a willingness to be seen and to share your personality with your audience. If that's not your thing, we may not be the best fit for your project. But if you are, that's where the magic happens!
We'll provide a report of our findings and a suggested direction, then segue into a highly-collaborative effort with you and any necessary stakeholders. After all, this will impact every piece of your business, so we'll need buy in from all of the key decision-makers. Once we're in alignment, we'll get into the design phase.
The Brand Strategy Foundations consist of:
Day Studios will create a propose a Creative Strategy that visually supports and bolsters what we define in the Brand Strategy Foundations phase. Similar to that phase, the Creative Foundations phase will require your feedback and you'll have sufficient opportunity make any revisions to the proposed Creative Direction for your brand.
We’ll address the Creative Foundations in 2 phases, which consist of:
The Brand Strategy Guide is your new bible— the rule and guide book your brand will live by from here on out. It will contain all of our strategic and creative foundations for the brand, outlining in clear detail each aspect we've defined together. This is a crucial document, so that 1) You can refer to it often in order to maintain internal brand alignment, and 2) Anyone working in or on your brand can find alignment with it and play their part in maintaining all-important Brand Continuity. These might include: