Lindsay was just launching her book, and needed a cohesive brand to reinforce her message of hope. She does such a beautiful job sharing the depth and gravity of her story, and needed a brand to reflect that as well. So, she found us!
Lindsay wanted to go the DIY route for applying her new brand, so it was crucial for us to provide a brand guide that was clear enough that she could pass to any design professional or even employ herself. Here are a few pages from her brand guide:
Wherever my logo is (on a shirt, a table skirt, etc), it draws people in. They ask about my story, my memoir, my writing, everything! It's been great. It's a conversation starter. The brand was done so perfectly for me and what I want to do, who I am. Everything from the colors, to the Brand Story, to the logo.
You were the right person, so I think that's why the project flowed through you so easily!"
— Lindsay Gibson