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Lindsay Marie Gibson is a story-telling healer; she's an author, speaker, coach, podcasting extraordinaire, and more... but mostly, Lindsay is a survivor. With grace and strength, she coaches and advocates for women to trust themselves, and to fully occupy their body and life experience— once and for all.
Lindsay was just launching her book, and needed a cohesive brand to reinforce her message of hope. She does such a beautiful job sharing the depth and gravity of her story, and needed a brand to reflect that as well. So, she found us!
Lindsay wanted to go the DIY route for applying her new brand, so it was crucial for us to provide a brand guide that was clear enough that she could pass to any design professional or even employ herself. Here are a few pages from her brand guide:
Wherever my logo is (on a shirt, a table skirt, etc), it draws people in. They ask about my story, my memoir, my writing, everything! It's been great. It's a conversation starter. The brand was done so perfectly for me and what I want to do, who I am. Everything from the colors, to the Brand Story, to the logo.
You were the right person, so I think that's why the project flowed through you so easily!"
— Lindsay Gibson