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New Brand Creation

Rory Swensen sought out Day Studios to brand his new Park City, Utah-based wellness clinic, Peak Medical. They wanted a brand inspired by the gorgeous Wasatch Mountains the clinic is nestled in, so Day Studios delivered.

Why Peak Medical hired Day Studios

Rory's most challenging obstacle for Peak Medical was that— at the time— it was simply a name! He needed a brand, dreamt up from scratch. Rory had a super clear grasp on his target market, so we rolled up our sleeves and delved into what was going to speak to those clients most. When it came time to implement the brand we designed, Rory felt comfortable opting to go the DIY route for employing his Day Studios brand, and we think he's done a great job.

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After Day Studios

The Peak Medical logo has a lot of meaning. It was truly so meaningful to develop.
Rory planned to implement the brand himself— creating his own graphics, website, etc. So, we provided a brand guide that laid out everything from the fonts to use, to color (including PANTONE and HEX values, imagery guidelines, textures, and more.

Pared-down Logo in action
Another look at how the logo might be put to good use.

Rory's take on the project

“I've worked with several branding professionals over the years, and Dana is a step above.

Working with Day Studios on our logo and branding was easy and very satisfying. They took the time to really understand our business and specialty market, and translated that understanding into a cohesive branding package that is unique and professional.

I couldn't be happier with the process and results. I highly recommend working with them."

— Rory Swensen

Founder, Peak Medical

Kind words

From our rockstar clients
I FEEL LIKE WE STUMBLED INTO A GOLD MINE FINDING YOU.
"Seriously, thank you! We freaking LOVE our new brand. The whole team can’t stop talking about it!"
— Shane Cox
Founder, Qball/PEEQ Technologies
"DANA'S ENERGY, CREATIVITY, AND AMAZINGLY POSITIVE ATTITUDE IS REASSURING FOR ANYONE LOOKING TO START A BUSINESS OR REVAMP A BRAND.
She takes the time to listen to your feedback, no matter how small, and her work product shows the virtue of her process, the dedication of her time, and her overall talent in design. Dana has said over and over again that she wants you 200 percent happy when it comes to your brand, and she really means it!

It was such a pleasure to work with someone so professional, kind and talented on my brand guide."
— Kelsey Abbruzzese
Solopreneur + Copywriter Extraordinaire
ZZ Ink
“I've worked with several branding professionals over the years, and Dana is a step above.
Working with Day Studios on our logo and branding was easy and very satisfying. They took the time to really understand our business and specialty market, and translated that understanding into a cohesive branding package that is unique and professional.

I couldn't be happier with the process and results. I highly recommend working with them."
— Rory Swensen
Founder, Peak Medical
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