Amy: "We needed an elevated brand, and a one-stop design resource that would not just design a [standalone] box or website, but rather think about the whole picture and see the whole Proov vision. That’s why we went with Day Studios."
Ellen: "When we met Dana, we were still in the early stages of our brand. We had launched less than a year prior and had only been actively marketing for about 3 months.
Our website frankly didn’t look “legit” enough for the type of product we were selling – an at-home urine test proclaiming to provide important information when trying to get pregnant. It also didn’t explain well enough how the product was different from existing tests in the market. This was hurting our sales."
Amy: "The brand has grown so much. Our product line went from 1 product to over 7. Day Studios has been able to turn a one trick pony into a well designed brand family. I think the brand evolution and messaging Dana has contributed has had a huge role in this. I mean the website re-do was an amazing unlock for us."
Ellen: "In just the first month after we launched Dana’s updated design (the first time, 2 years ago), our website sales doubled! As of October 2021, we're over 20X sales on our website vs. before we started working with Dana! We just completed our new site, and can't wait to see what that does.
Our vision is to go well-beyond the Trying to Conceive Market to Total Hormone Health. Dana has helped us craft a path to do so and shape the brand as we’ve grown and evolved. Beyond the website, she has helped craft brand strategy and guidelines, done all of our packaging, our companion app product, and another updated website that recently launched (October 2021).
Ellen: "Proov would not be where it is today without Dana. I think her brand visioning and thoughtfulness around design systems and strategy is critical, especially when brands are in their infancy. You are a true gem, Dana."
Amy: "The only thing I don't like about Dana is that she won’t agree to be our full time employee. =) (I get it, and not trying to get you to change your mind, Dana.)"