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Brand Elevation + Website

From generic to truly artful— this scratch-off map company has taken *quite* the journey.

Why Waypoint Wanders hired Day Studios

Kristin Douglas, founder of Waypoint Wanders, wanted to stand out from the growing sea of competitors/impersonators, but felt her brand was too generic to be memorable— let alone encourage people to reignite their love for travel post-pandemic. So, we decided to do something about it, and allow for her art be the star of the show.

Waypoint's look before...

It's clean, pleasant to look at, and professional-looking enough to feel like it's not one of those cringey scam sites. But even with all of that going for her, Kristin felt like her website fell short of expressing any bit of who she is or what her personality is like.

Additionally, all of Kristin's maps are her original artwork, but before, that important detail got lost. Kristin knew there was a better way, she just didn't have the tools to figure it out herself. That's where we come in. :)

Check out Waypoint's look before:

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After Day Studios

Kind words

From our rockstar clients
I FEEL LIKE WE STUMBLED INTO A GOLD MINE FINDING YOU.
"Seriously, thank you! We freaking LOVE our new brand. The whole team can’t stop talking about it!"
— Shane Cox
Founder, Qball/PEEQ Technologies
"DANA'S ENERGY, CREATIVITY, AND AMAZINGLY POSITIVE ATTITUDE IS REASSURING FOR ANYONE LOOKING TO START A BUSINESS OR REVAMP A BRAND.
She takes the time to listen to your feedback, no matter how small, and her work product shows the virtue of her process, the dedication of her time, and her overall talent in design. Dana has said over and over again that she wants you 200 percent happy when it comes to your brand, and she really means it!

It was such a pleasure to work with someone so professional, kind and talented on my brand guide."
— Kelsey Abbruzzese
Solopreneur + Copywriter Extraordinaire
ZZ Ink
“I've worked with several branding professionals over the years, and Dana is a step above.
Working with Day Studios on our logo and branding was easy and very satisfying. They took the time to really understand our business and specialty market, and translated that understanding into a cohesive branding package that is unique and professional.

I couldn't be happier with the process and results. I highly recommend working with them."
— Rory Swensen
Founder, Peak Medical
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