These days, they're craving authenticity from the brands, causes, and products they care about most.
And, all of that all starts with you.
Over our decade+ of branding human-centered businesses, we've learned that:
Deep down, we all seek connection...
We all seek connection to ourselves, to each other and to the products, brands, and causes we deem important.
"The rules of communication have irrevocably changed, and we're seeing consumers reward brands that understand how to engage with them openly and honestly."
—Donna Imperato, CEO, Cohn & Wolfe
Chances are, you have heard of QBall from their segment on the hit TV show, “Shark Tank.” We’re sure you’re wondering if they landed a deal or not, and we’re proud to say that yes—they did! Three, to be exact. Read on to learn what Day Studios and Qball were able to create together.View the Project
Our philosophy is simple:
A lasting Brand Identity ≠ a long list of rigid rules to forever follow.
Day Studios Brand Identities are based on Strategic and Creative Foundations that steadily guide, but also allow for some wiggle room as your industry, objectives, and culture changes.
Our strategy is oriented around the translation of key personality traits that connect, and our art is rooted in timeless design principles, as opposed to the trends of today. Using these key methods, Day Studios can help to:
"Hi, I'm Dana— founder of Day Studios.
My team and I are so excited to get to know you and define how to best represent your personality, your values, and your business as a whole."
1. Global Study from Cohn & Wolfe Defines Authenticity in the Eyes of Consumers and Reveals the 100 Most Authentic Brands https://prn.to/3xnyfFN