Truth:

Consumers want connection.

These days, they're craving authenticity from the brands, causes, and products they care about most.

And, all of that all starts with you.

Let's reach them together

Our specialty:

Brands are for humans. That's why our mission is to

Bring humanity back to branding.

Through our years in the business of branding, we've learned that:

  • 1. People want to see themselves, as they are, reflected in your brand— not just an ideal of how they *aspire* to be.
  • Consumers are increasingly "plastic-averse." They want to spend their money with brands from which they sense real humanity— from ethics to aesthetics.
  • People will jump at the opportunity to share products and services they truly connect with— creating connection with other Consumers in the process.

Deep down, we all seek connection...

Connection to ourselves, to each other, and to the products, brands, and causes we deem important.

The good news is,

Showing humanity pays off.1

9 / 10
consumers are willing to take action to reward a brand for its authenticity
52%
would recommend an authentic brand to others
49%
Would pledge loyalty to an authentic brand
20%
would invest in a brand that proves its authenticity
"The rules of communication have irrevocably changed, and we're seeing consumers reward brands that understand how to engage with them openly and honestly."
—Donna Imperato, CEO,  Cohn & Wolfe

Featured Business:

Qball - founded by Shane Cox

Chances are, you have heard of QBall from their segment on the hit TV show, “Shark Tank.” We’re sure you’re wondering if they landed a deal or not, and we’re proud to say that yes—they did! Three, to be exact. Read on to learn what Day Studios and Qball were able to create together.

View the Project
Day Studios Brands:

Consciously designed to evolve along with you

Our philosophy is simple:

A lasting Brand Identity ≠ a long list of rigid rules to forever follow.

Day Studios Brand Identities are based on Strategic and Creative Foundations that steadily guide, but also allow for some wiggle room as your industry, objectives, and culture changes.

Our strategy is oriented around the translation of key personality traits that connect, and our art is rooted in timeless design principles, as opposed to the trends of today. Using these key methods, Day Studios can help to:

  • Define your Brand Core to ensure brand continuity for decades (hint:  aesthetic is irrelevant!)
  • Design your visual Brand Identity and equities in order to support and guide your business' future evolution
Let's brand *You*
Dana, founder of Day Studios

"Hi, I'm Dana— founder of Day Studios.
My team and I are so excited to get to know you and define how to best represent your personality, your values, and your business as a whole."

It's good to know from the get-go...

Are we the strategists for you?

Take the quiz

Where our clients can be found

ForbesTarget StoresWalmart Stores
Sources

1. Global Study from Cohn & Wolfe Defines Authenticity in the Eyes of Consumers and Reveals the 100 Most Authentic Brands     https://prn.to/3xnyfFN